“In 2012, AGBA and ACSF united to highlight the importance of a thriving local economy to a strong, healthy community. The Asheville Grown Business Alliance had been asked to do a loyalty card, but they wanted it to be more than just a card people could use to receive discounts for buying local. They wanted to do something meaningful,” says Leah Ferguson former Co-Director of the Asheville City Schools Foundation. The Go Local Card, which supports the mission of success for all Asheville City Schools students by funding teacher-led professional development grants, artists in residence, after-school enrichment, and scholarships to graduating seniors, is just that opportunity.
The cost of the Love Asheville Go Local discount card is $15 ($16 online) with ten dollars from every card sale going to Asheville City Schools Foundation and Asheville City Schools. The remaining $5 covers the cost of producing the card and the efforts of Asheville Grown in our community. Visit ashevillegrown.com to purchase your Go Local card.
The success of this movement is evident as more partners jump on board. This year the Mountain Express will be the Go Local media partner. They have agreed to produce 40,000 copies of a directory of participating businesses for distribution. Each participating business will have a free listing. Mountain Express will also offer discounts for businesses wanting to sign on for advertising in the Go Local Directory.
Franzi Charen of Asheville Grown notes, “This card unites the children in our community with our local businesses in a way that benefits everyone. The messages of multi-national corporations are gaining a stronger foothold in our schools and as a leader in the local movement; we want Asheville to be a beacon highlighting a better way.”
Business Owner and Go Local participant Greg Garrison from The Hop: “Ashley and I love the small business movement and that we live in a place where it can exist. We are more than happy to support Asheville Grown and our public schools by being a part of the card. We see several cards a week and are excited about the potential of it bringing more business as the movement grows.”
[Information contained herein from © 2013 Asheville Grown Business Alliance atAshevilleGrown.com.]