A phenomenon has taken place in downtown Asheville.

Over the past 15 years, the city’s center has undergone a dramatic transformation, creating one of the Southeast’s most welcoming and vibrant downtowns. Visitors and locals flock to downtown to enjoy its deliciously creative new restaurants, locally-owned shops and galleries, and exciting entertainment venues set amidst magnificent Art Deco architecture dating from the 1920s. Every day and night throughout the year, downtown hums with life as people enjoy a unique mix of culture that has led this city to be dubbed the “Paris of the South”. Read the NY Times article, “36 Hours in Asheville, N.C.”